AN ATTENTION INTERCEPTION

Football season is a crowded space for brands so we devised a play that would put our brand front and center during the game in living rooms across the country. We discovered that 85% of our target audience were cord cutters or never corders and tuning in to the big games meant trusting shady online streaming sites. We tapped this trend and created the first ever Cantenna, the first beer can that let’s you watch an NFL game.