THE ORIGINAL SOCIAL MEDIA

When we were asked to revive an iconic tagline “It’s Miller Time” for a Gen Z audience our first instinct was to LMFAO. Then we embarked on a 12-month journey to find out what really makes this digitally native audience tick and found out it’s the same as every other generation. Getting together with friends might not happen as much as it used to, but it’s just as valued and they just needed an excuse to do it more often. So we launched Miller Time as the Original Social Media during the World Series in 2019, went dark on social and bellied up to the bar as Miller Lite became the beacon of hanging out for a new generation.