BEATING OUT BIG SUGAR
Michelle Obama is continuing her healthy kids platform by launching Plezi, a great tasting drink without the added sugar in most drinks for kids. Targeting Gen Zalpha and moms we wanted to show that sugar is better when it’s not going in your body.
Zalpha Influence
We sent the Sugar Pack to fashion, stunt, music and other lifestyle influencers to share the pack in their own unique styles and get the eyeballs of over 1M kids.
THE ULTIMATE MOM-FLUENCER
Along with Steph Curry, Kristen Bell has joined Obama’s mission to make Plezi the #1 drink choice when mom is shopping for her kids.
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