There’s not a lot we know to be true in the modern world, but the one thing we ought to know is what’s in our water. Springwell, a whole home DTC water filtration company wanted to demonstrate the power of their products to decontaminate your water turning it back into pure H2O. Water purification can be a technical and boring activity so we opted to create a spokes-water character we affectionately named Walter. In a production landscape increasingly dominated by automation and AI, we wanted to craft something intentionally handmade. By combining illustration, stop-motion, and experimental 3D workflows—we helped deliver a distinctive, character-led campaign that feels tactile, emotional, and unmistakably human.