A FIELD OF THEIR OWN
The Chicago Red Stars have more wins than any other Chicago professional team, yet they have a stadium an hour outside the city which prevents fans from getting to their games. To prove that they could draw a crowd we promoted a field takeover at Wrigley Field and set a record for women’s soccer league attendance. Next step is to build them a field of their own because we’ve proven the fans will come.
8 weeks to make history.
When we got the brief from Red Stars management that they had a historic match set for June 8th at Wrigley it was the first week in April. With little time and almost no budget we quickly assembled a team of passionate sports fans and talented creatives and crafted a 360 campaign that blanketed the city and beyond with our Takeover Wrigley campaign.
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Clios Sports – 1 Silver, 1 Shortlist
Clios Music – 1 Shortlist
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Adweek